This Page is for my main task research section this page is divided up into sections which are Existing Tv channels , Television station website ,
Existing Television channels
This section explores a range of television channels that are both aired on terrestrial television and digital television.
BBC 1
BBC 1 is a terrestrial television channel and is paid through the television license. The station was launched on the 2nd of November 1936 as the BBC television service, however it was later renamed BBC TV until the launch of BBC two in 1964. After this date it was known as BBC 1. The station has an annual budget of £1.2 billion. BBC 1 features 2,508 hours this is made up of news bulletins throughout the day as well as weather, sports and business features. Factual and learning makes up 1,880 hours of the channels broadcasting. The home of drama is BBC1 it takes up 1036 hours on the programing schedule and the BBC displays 4 ½ episodes of east enders a week include in that also dramas such as new tricks is on the channel. BBC One broadcasts 765 hours of sport each year. This includes Premier League football highlights on Match of the Day, tennis from Wimbledon, horse racing such as the Grand National, the London Marathon plus other international athletics and swimming events, the Olympic Games, Rugby League, and more. The BBC shows The Football League Show for Football League highlights and League Cup coverage. Formula 1 motor racing is also shown, Saturday's qualifying and Sunday's main race is displayed on the channel.
The remaining hours of BBC 1 Schedule is made up of film, entertainment, religion, comedy and music and arts. British and international films are broadcast for 654 hours each year these are mainly fitted into the schedule in the late night period. 433 hours of entertainment are broadcast by BBC One annually; this includes game shows like National Lottery. 92 hours of the schedule is made up of religious programming comprise weekly editions of recorded Songs of Praise, Christian services and other shows from independent production companies. Comedy and music and arts is fitted into the heavily packed lined up also however the amount of hours aired annually varies.
Sky one
Sky1 is the flagship BSkyB entertainment group channel and is currently available in the United Kingdom and Ireland. Sky1 started on 26 April 1982 as Satellite Television Ltd., a consortium set up by Brian Hayes, formerly a sales executive at Thames Television, and it was Europe's first ever cable and satellite channel, originally broadcasting from the Orbital Test Satellite aimed to cable operators all over Europe; Norway and Finland being the first two countries to permit the new service's transmission via cable. Sky one’s entertainment schedule is hugely based around American TV shows such as The Simpsons, Which is a hugely popular show both here and in the US. Also the channel airs well known shows such as Malcolm in the middle and Lost.
Dave
Dave (formerly UKTV G2) is television channel broadcasting in the United Kingdom and Ireland owned by UKTV. The channel is available on satellite, cable, IPTV and Freeview platforms. The channel took the name Dave in 2007, but the broadcast service had been on air under various identities and formats since 1998.
The reception that Dave received after its launch, within just one month of its launch, Dave had become the tenth largest television channel in the UK. The broadcaster puts daily averages at around 3 million viewers, although, much of the growth may be attributed to its presence on Freeview; nonetheless, it is performing significantly better in pay TV homes than UKTV G2 ever did. Over the month since its launch, Dave averaged a 1.32% share in multichannel homes and a 3.2% share in the 16-34 male demographic. Dave currently programing schedule consist of well know TV series shows such as Airport and Top gear.
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority (IBA), the station is now owned and operated by the Channel Four Television Corporation, a public body established in 1990, coming into operation in 1993. With the conversion of the Wenvoe transmitter in Wales to digital on 31 March 2010, Channel 4 became a UK-wide TV channel for the first time. Channel 4 approach when it comes to programing, Channel 4 is a "publisher-broadcaster", meaning that it commissions or "buys" all of its programming from companies independent of itself, and was the first broadcaster in the United Kingdom to do so on any significant scale. Channel 4 air shows such as The Simpsons and come dine with me.
Channel 5
Channel 5 is a television network that broadcasts in the United Kingdom. Launched in 1997, it was the fifth and final national terrestrial analogue network to launch. The station rebranded itself as five from 2002 to 2010. After his purchase of the station from RTL on 23 July 2010, Richard Desmond announced plans to invest more money in programming and return to the name Channel 5 with immediate effect, prior to an official relaunch on 14 February 2011 which was also applied to 5 News. Channel 5 audience share as of August 2011 is 4.7% however the channel has the lowest audience ratings out of the five terrestrial channels. Channel 5, like all of the public service broadcasters, broadcast a wide variety of programming, The channel mainly broadcasts entertainment programming, such as reality television, game shows and imported American drama. The channel broadcasts sports events not covered by other broadcasters and also broadcasts its own news service, 5 News, which is contracted out to Sky News.
Television station websites home pages
This section researches three current Television stations home pages on their website and gives an analysis of each of the five.
The Image above is that of the home page for BBC one, in the top left hand cornor is the BBC one’s logo. This has been located here as typicaly in the western world we read right to left. However the BBC is positioned in the black top box at the top of the page. Along the black tool bar at the very top of the page is a number of hyperlinked pages that allow access to other areas of the site, to make the user experience more acessiable they have include a search bar within the home page which is located in the top right hand side of the page. As you look on to the lower two thirds of the page it features the viewing schedule on the channel and below that their as a video and to the left of that programs that are going to be aired in the near feature. The colour sceme on the page is connitated to the stations orginal launch.
Channel 4 home page is majioritly covered by an image relating to a featured program, the logo of the station is positioned on the right hand side of the page and is transpired in the background to blend in with the image. They have positioned the image in the way that the women center to the page. They keep the webpage very similisitic in order to make it very nuteral and pleasant experience when viewing the webpage. They also display a timescale type feature at the bottem of the page in which they have included their viewing schedule.
Sky one’s home page of their website is very simplistic, they have done this by keeping the text and image to a minuim they have kept the colours in line with the image of the tv station its self. Inaddition to help the users experience as simple as possible they have included a search bar which allows users to explore other pages of the website hassle free. The image that sky one has chosen to use as its key art is a low angle shot, they have chosen this shot to show the power behind the image and the realtion to the tv title ‘STRIKE BACK PROJECT’ . Sky has chosen to allow its uses to intact with them on social networking website facebook this is displayed to the user in the bottem right hand cornor of the webpage.
Television stations website schedule page analysis
BBC 1
Upon entering their website once upon selecting the scheduling section the webpage below is displayed
upon selecting your preference of genre it comes up with the second webpage see below.
This is the webpage that is displayed directly hyperlinked from the BBC 1 main home page, after you select schedule. Upon being directed to this page you can see that the BBC have divided it in to categories.
on demand.
Channel 4 TV listing page is similar of that of sky's however includes their other branded TV channels with it in order to make the browsing experience easier for the user they have also used a logo rather than text for the sub headings of the stations.
Audience research
This section displays the audience research that i have carried out and they are in the form of an online survey created on monkey survey.com and a series of interviews with five people.
The interview questions that i have created in order to gain research are listed below.
Interview questions
The outcome of question one is to find out what TV category to go wit
1) What is your most preferred TV channel
2) What does that channel offer you
3) What are the reasons behind your chose
4) Do you feel that channel is still missing something and if yes what is it
The outcome of question two is to find out what three webpages to create on the website
1) What pages do you view when you log on to your television website
2) * If they don’t have a clue what would they expect to look for
3) The reasons why they are viewing those items / Looking for them on the website
Is there a Gap within the gender on the television market Question 3 ( e4 more female based and Dave more male based)
1) Do you feel there is a gender divide within the television category market?
2) Why do you have this view when it comes to this issue?
3) Do you feel that mainstream TV channels such as the BBC and ITV create a gender divide with their programing
Question 4 to find out the best way to establish the image of my channel would you regard as professional on the TV?
1) What tv station do you believe is professional with regards to the content it offers
2) How does that station come across of being professional
3) The decision that have influenced you to make this choice
4) Do you feel that TV stations are better if they create a professional image
Question 5 to find out what features I would like my website to offer
1) How often do you visit a TV channel website, whether to find information out or to watch shows?
2) When you visit the website are they easy to navigate?
3) What features make it easy to navigate?
4) Do you feel that more neutral Colours and Text fonts are more suited to you
5) Why would you agree with point 4
6) Is audio instructions (Telling you how to find something helpful or not)
Please follow the links below to see results
http://www.youtube.com/watch?v=uDk-ZbrajFQ&feature=feedu
http://www.youtube.com/watch?v=8hAxFaDPoJQ&feature=related
http://www.youtube.com/watch?v=1hMi0XF5UzY&feature=feedu
http://www.youtube.com/watch?v=2GoMiLbIRdU&feature=related
Audience figures
The figures below are the audience rating figures for the terrestrial TV station week ending the 11th September 2011
BBC1
Millions
1 NEW TRICKS (MON 2100) 8.62
2 EASTENDERS (MON 2001) 8.40
3 EASTENDERS (THU 1930) 8.39
4 STRICTLY COME DANCING LAUNCH SHOW (SAT 1809) 8.31
5 EASTENDERS (FRI 1959) 7.90
6 DOCTOR WHO (SAT 1914) 7.60
7 EASTENDERS (TUE 1929) 7.50
8 INSPECTOR GEORGE GENTLY (SUN 2031) 7.20
9 COUNTRYFILE (SUN 1931) 6.32
10 WHO DO YOU THINK YOU ARE? (WED 2100) 6.06
From looking at the audience figures for BBC 1 you can tell that the Crime drama New tricks was the most popular programme according to the audience rating on the channel last week, this was shortly followed by Eastenders which is a famous soap and has aired for a number of years so has a loyal customer base.
BBC2
w/e 11 Sep 2011
Millions
1 THE GREAT BRITISH BAKE OFF (TUE 2000) 3.60
2 QI (FRI 2202) 3.45
3 UNIVERSITY CHALLENGE (MON 2000) 2.98
4 WORLD'S MOST DANGEROUS ROADS (BBC) (SUN 2101) 2.39
5 MAKING OF QI (SAT 2146) 2.36
6 THE NATURAL WORLD (WED 2003) 2.28
7 MOCK THE WEEK (THU 2202) 2.25
8 GARDENERS' WORLD (FRI 2032) 2.22
9 ANTIQUES MASTER (MON 2031) 2.02
10 TOP GEAR (SUN 1900) 2.01
BBC 2 is the more specialist channel compared to BBC1, This reflects in their audience figures which show that the most watched programme on the channel was the great British bake off and this show attracted 3.6 m viewers. Followed by QI which attracted 3.45 million viewers.
Channel 4
1 LOCATION LOCATION LOCATION (WED 2000) 2.84
2 BIN LADEN: INSIDE THE WAR ROOM (WED 2102) 2.74
3 SEVEN DWARVES (TUE 2102) 2.16
4 9/11: EMERGENCY ROOM (MON 2100) 1.92
5 SHAMELESS (TUE 2203) 1.92
6 FILM: JOURNEY TO THE CENTER OF TH (2008) (SUN 1814 1.88
7 THE SIMPSONS (TUE 1803) 1.86
8 THE MILLION POUND DROP LIVE (SAT 2114) 1.81
9 COME DINE WITH ME (FRI 1730) 1.80
10 THE SIMPSONS (WED 1802) 1.80
Channel 4’s most watched program for the week ending the 11th was location location location , which is a lifestyle program it recorded figures of 2.84 m also shortly following with a ten thousand viewer gap was the document Bin Larden inside war, which attracted 2.74 m viewers.
Channel 5
w/e 11 Sep 2011
Millions
1 CELEBRITY BIG BROTHER (THU 2102) 3.23
2 BIG BROTHER (FRI 2130) 2.77
3 CELEBRITY BIG BROTHER (MON 2200) 2.69
4 CELEBRITY BIG BROTHER (WED 2200) 2.46
5 CELEBRITY BIG BROTHER (TUE 2159) 2.40
6 CSI MIAMI (TUE 2103) 2.14
7 BIG BROTHER (SUN 2159) 1.72
8 BIG BROTHER (SAT 2145) 1.67
9 EMERGENCY BIKERS (WED 1959) 1.39
10 ROYAL NAVY SUBMARINE MISSION (MON 2000) 1.31
Channel 5 most viewed program was Big Brother on that week this attracted 3.23 million viewers , which is a surprise seeming Channel 4 handed the rights the rights over to channel 5. So this shows from the audience figures must be doing something right when it comes to the branding of the show.
Survey results
The graph below shows the results from my survey that i carried out on monkey survey.com i got thirty responses in the end the point of carrying out the survey was to find out what people are looking for when it comes to website features and television content so i can mix both togather to create a great new TV channel website.
Q1
The aim of question one was to find out what genre of television do people prefer.
Q2
The aim of question two was to establish at what time of the day so when it comes to my website creation i Tailor the themes and text titles to the mass.
Q5
Was
Q6
The outcome of question six was to hopefully find out does peoples viewing habits change with what mood they are in at that given time.
Q8
The aim of question 8 to see if on my website i should use audio instructions to welcome people to the site.
Logo of TV channel analysis
The BBC ONE logo creates a bold image to one, when they view the logo the logo itself can be found on the BBC one website the channel itself and also when the listing schedule is displayed it is shown. The white on red work well as the white is a nuteral colour the connations with the colour white are fresh and pure this is what the BBC may of linked to when they re barnded the logo. The red background surrounding the text brings the white closer to the human eye the connations of the colour red are love and evil however i belive the BBC wants to represnt their selfs to us in a loving way and caring for its audiance oppesed to the evil connation. Overall the BBC one logo is very attractive to the human eye yet is simple but effective.
The BBC two logo is effective in its colouring, however like the colouring the channel its self is specialist as it focus on the non mainstream tv shows and more specialist shows. All of the BBC channels keep the White lettering in place to represent their brand image of the BBC. The number TWO in the logo is more centrailised that bbc one and by doing this they are contasly attracting their audiance.
The ITV one logo is very attractive in what it features they take the same approch when it comes the white text within the logo as the BBC and they make the one stand out seprate from the yellow space by using a black bold font. The logo attracts the human eye by the coulouring of the yellow coulour connations of yellows are bright and shining. Therfore i fell that why itv does what it does with the colouring and the channel tries to inspire new viewers to its channel
with a logo like this.
Channels 4 logo is simple but gets the brand of the channel across to the audiance, and by that happening its effectifive as its simplistic design. The colouring of the black represents dark and lightless. I cannot see any links regarding the colouring to the channels offering so the only reason that i can see behind the colouring is the image of it.
Channel 5 have changed its logo earlier this year from just the number 5 to five in text, and as you can see they have embeded this in a circle. Channel 5 offers more series programs that one of shows and the cicle could incoprate the series represntation, than just design. They have followed the same idea when it comes to the text within the logo and have it white so when channel 5 designed their new logo they must feel that what the BBC 1 does and ITV also do is
very effective and attracts the viewer.
Sky one simple keep it to just text with now background and this is an very effective way and quite modern way when it comes to logo design. They have chosen blue for the colour design, as the sky is blue and therefore a link is created between the logo and the actualy sky to the channel.
How my audience links with Maslows Hierarchy of Needs
By following Maslows Hierarchy of Needs i am able to pin point the type of people what type of people will visit my website.
The lowest level of the pyramid (physiological needs) will only be intrested in the raw content such as tv listing times these types of people are only interested in what gets them through each day e.g. food and water. On my website i need to accomdate these people as they may view the website, in search of somthing.
The next level up of the pyramid (security needs) they may only be visit the website if their is an upcoming episode of 'How to stay safe online' as they will be worrying mainly about safety and survival e.g. they wont be looking for flashy images however they may find the audio instructions very benifical.
The level above (social needs) this will however this group of people will be interested this is because this group is all about love and friendship. So if people are interested in the same catagory of tv they can socialise my talking about the tv they love. Through a blog on the website for example and these people would use the social media options if i include these on the website.
The next level of the pyramid (esteem needs) this group of people are trying to find personal worth and social recognition. These people could view the website however i feel the main group i will target and aspire are social needs.
The top level of the pyramid (self-actualizing needs) aren't interested in other peoples opinions and only want to perform at their full potential. This would be good if i was to chose a serious Television style website.
Audiance profile
The age of the audiance that i am aiming my website for is people aged 20 - 40 the reasons behind my choice to base it around that age group is that they are a more of perfesional age group of people, so have limited time it comes to browsing the web for television listings etc. They will be wanting their information fast and easy to access as they do not have enough time to spend wasting for each little detail they want. When it comes to maslows higherachy of need the social esteem and self actualsation. will be my main foucus. The gender divide on the website wont exist and therefore it will appeal to everyone who views the pages regardless of the gender of the person.
The style of what i am going to create my TV genre if is of the documantary style as from my surveyes and from that i have chosen to go with this genre.
Name for the TV channel - After looking at the options for names for a TV Channels i have decided on DTV (Documentry TV ) as this is effective on the audiance as it stands out from the regular names such as the documentry channel.
Survey results
The graph below shows the results from my survey that i carried out on monkey survey.com i got thirty responses in the end the point of carrying out the survey was to find out what people are looking for when it comes to website features and television content so i can mix both togather to create a great new TV channel website.
Q1
The aim of question one was to find out what genre of television do people prefer.
The result of question one shows that people who participated in the survey mostly watch Documentaries ( 8 people and this was shortly followed by Lifestyle ( 7 People)
The aim of question two was to establish at what time of the day so when it comes to my website creation i Tailor the themes and text titles to the mass.
The pie chart shows that people mostly browse the web between 6.00pm and 10.00pm, the reasons behind this is suspect are that people are returning from work at this time and want to know the latest however wont to access the key information at all times.
Q3
The aim of question three is to discover other people's views to catchy TV station names and do they actually work.
The results shows that 27 people belived that they worked and only 3 feel that they did not.
Q4
The aim of question four was to find out what skills when it comes to browsing the web do modern day people have, and how can i adapt the results collected for my web page.
The results collected show that 67% of the people who took part in the survey would rate their skills as good, therefore when it comes to the planning i think it will allow me to be more creative
Was
The survey shows that 23 people find interaction via social media helpful and only 7 people didnt find it helpful. This may simply be down to their age group.
The outcome of question six was to hopefully find out does peoples viewing habits change with what mood they are in at that given time.
The results of the survey show that 19 people feel that sometimes it does so therefore i would base my main planning on question one.
Q7
The aim of question seven is to establish if people are okay with ads being aired on the TV. from this i was hoping to see if i could include ads on my website to make it look more authentic and suited to the audiance on that page.
The results from the survey showed that over half the people who took the survey felt it did not distract their attention from the show.This surprised me as i personally feel it does.
Q8
The aim of question 8 to see if on my website i should use audio instructions to welcome people to the site.
.
From the survey it shows that around half of the people fell that their okay and one third of the people don't even notice them. and the rest feel that they are ever helpful or useless.
Q9
The aim of question 9 is to see how i can make the website stand out and what ways i can go about doing it and do i need to try and focus my viewers attention online constanly or refer them to the station.
The results of the survey show that people whom took the survey spend more time online opposed to watching TV and only 1/8 of people spend more time watching TV than online.
Logo of TV channel analysis
The BBC two logo is effective in its colouring, however like the colouring the channel its self is specialist as it focus on the non mainstream tv shows and more specialist shows. All of the BBC channels keep the White lettering in place to represent their brand image of the BBC. The number TWO in the logo is more centrailised that bbc one and by doing this they are contasly attracting their audiance.
with a logo like this.
very effective and attracts the viewer.
How my audience links with Maslows Hierarchy of Needs
By following Maslows Hierarchy of Needs i am able to pin point the type of people what type of people will visit my website.
The lowest level of the pyramid (physiological needs) will only be intrested in the raw content such as tv listing times these types of people are only interested in what gets them through each day e.g. food and water. On my website i need to accomdate these people as they may view the website, in search of somthing.
The next level up of the pyramid (security needs) they may only be visit the website if their is an upcoming episode of 'How to stay safe online' as they will be worrying mainly about safety and survival e.g. they wont be looking for flashy images however they may find the audio instructions very benifical.
The level above (social needs) this will however this group of people will be interested this is because this group is all about love and friendship. So if people are interested in the same catagory of tv they can socialise my talking about the tv they love. Through a blog on the website for example and these people would use the social media options if i include these on the website.
The next level of the pyramid (esteem needs) this group of people are trying to find personal worth and social recognition. These people could view the website however i feel the main group i will target and aspire are social needs.
The top level of the pyramid (self-actualizing needs) aren't interested in other peoples opinions and only want to perform at their full potential. This would be good if i was to chose a serious Television style website.
Audiance profile
The age of the audiance that i am aiming my website for is people aged 20 - 40 the reasons behind my choice to base it around that age group is that they are a more of perfesional age group of people, so have limited time it comes to browsing the web for television listings etc. They will be wanting their information fast and easy to access as they do not have enough time to spend wasting for each little detail they want. When it comes to maslows higherachy of need the social esteem and self actualsation. will be my main foucus. The gender divide on the website wont exist and therefore it will appeal to everyone who views the pages regardless of the gender of the person.
The style of what i am going to create my TV genre if is of the documantary style as from my surveyes and from that i have chosen to go with this genre.
Name for the TV channel - After looking at the options for names for a TV Channels i have decided on DTV (Documentry TV ) as this is effective on the audiance as it stands out from the regular names such as the documentry channel.
